Privacy Policy
Last updated: 12 February 2026
Here is your fully updated Privacy Policy with MCR Ice Barrels LTD replaced by Premium Casks and adjusted professionally for your brand.
Privacy Policy
Last updated: 12 February 2026
This privacy notice for Premium Casks (“we”, “us”, or “our”) describes how and why we may collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:
- Visit our website
- Purchase products from us
- Contact us
- Subscribe to marketing communications
- Engage with us in sales, marketing, or events
Questions or Concerns?
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services.
If you still have any questions or concerns, please contact us at:
Email: contact@premiumcasks.com
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice. You can find more details below.
What personal information do we process?
We may process personal information depending on how you interact with our Services, the choices you make, and the products you purchase.
Do we process sensitive personal information?
No. We do not process sensitive personal information.
Do we receive information from third parties?
We may receive limited information from payment processors, analytics providers, or advertising platforms.
How do we process your information?
We process your information to provide and administer our Services, fulfil orders, communicate with you, improve our website, ensure security, prevent fraud, and comply with legal obligations.
How do we keep your information safe?
We use appropriate organisational and technical security measures. However, no system can be guaranteed to be 100% secure.
What are your rights?
Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information.
TABLE OF CONTENTS
- What Information Do We Collect?
- How Do We Process Your Information?
- What Legal Bases Do We Rely On?
- When and With Whom Do We Share Your Information?
- Do We Use Cookies and Tracking Technologies?
- How Long Do We Keep Your Information?
- How Do We Keep Your Information Safe?
- What Are Your Privacy Rights?
- Controls for Do-Not-Track Features
- California Privacy Rights
- Updates to This Notice
- How to Contact Us
- How to Review, Update, or Delete Your Data
1. WHAT INFORMATION DO WE COLLECT?
Personal Information You Disclose to Us
In short: We collect personal information that you voluntarily provide to us.
This includes information provided when you:
- Place an order
- Contact us
- Subscribe to marketing
- Create an account (if applicable)
Personal information may include:
- Name
- Email address
- Phone number
- Billing address
- Delivery address
- Payment-related details (processed securely by third parties)
- Communication preferences
Sensitive Information
We do not collect or process sensitive personal information.
Payment Data
All payments are processed securely by third-party payment providers. We do not store full debit or credit card details on our servers.
Information Automatically Collected
Some information is collected automatically when you visit our website. This may include:
- IP address
- Browser and device information
- Operating system
- Referring URLs
- Usage data (pages viewed, time spent, interactions)
This information is used for website functionality, analytics, performance improvement, and security purposes.
2. HOW DO WE PROCESS YOUR INFORMATION?
We process your personal information to:
- Fulfil and manage orders
- Communicate regarding purchases or enquiries
- Provide customer support
- Send service or administrative communications
- Send marketing communications (where permitted)
- Improve our website and services
- Prevent fraud and maintain security
- Comply with legal obligations
3. WHAT LEGAL BASES DO WE RELY ON?
If you are located in the UK or EEA, we rely on the following legal bases under UK GDPR and GDPR:
- Consent – Where you have given permission
- Contract – To fulfil orders or provide services
- Legitimate Interests – To operate and improve our business
- Legal Obligation – To comply with applicable laws
You may withdraw consent at any time.
4. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?
We may share your information with trusted third parties, including:
- Payment processors
- Website hosting providers
- Analytics providers
- Email and marketing platforms
- Accounting and administrative service providers
We only share necessary information and ensure appropriate safeguards are in place.
We may also share information:
- In connection with a business sale or transfer
- Where required by law or legal process
5. DO WE USE COOKIES AND TRACKING TECHNOLOGIES?
Yes. We use cookies and similar technologies to:
- Ensure website functionality
- Analyse traffic and performance
- Improve user experience
You can manage or disable cookies via your browser settings. Please refer to our Cookie Policy (if applicable) for more information.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
We retain personal information only as long as necessary to fulfil the purposes outlined in this notice, unless a longer retention period is required by law (e.g. tax or accounting regulations).
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We implement appropriate technical and organisational measures to protect your personal data. However, no method of transmission over the internet or electronic storage is completely secure.
8. WHAT ARE YOUR PRIVACY RIGHTS?
Depending on your location, you may have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Request data portability
To exercise your rights, please contact us using the details below.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
We currently do not respond to Do-Not-Track (DNT) browser signals, as there is no uniform industry standard.
10. DO WE MAKE UPDATES TO THIS NOTICE?
Yes. We may update this privacy notice from time to time. The updated version will be indicated by a revised date and becomes effective once posted on our website.
11. HOW CAN YOU CONTACT US?
If you have any questions or comments about this notice, you may contact us at:
Email: contact@premiumcasks.com
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?
You have the right to request access to, correction of, or deletion of your personal information.
To make a request, please contact us at:
Email: contact@premiumcasks.com
